Afsah’s Block

Creative Brand Strategy Afsah Faheem (0334242) 27/08/2019 - 26/11/2019 (Week 1 - Week 13) Creative Brand Strategy LECTURES Week 1 27/09/2019 No lecture this week since we had no class. Week 2 03/08/2019 This week, we had our first lecture and introduction with Mr.Harris. He gave us a background about himself and explained our assignments for this project. He then asked two fill out a worksheet which would help contribute to his research. Week 3 10/08/2019 This week, we were given our first task which was Project 1A, where we had find a local event or campaign and analyse it. Our interactions were: y ou are to research and analyze a well-established cause/campaign/event branding as a case study. Identify the brand strategy supported with its brand identity (Naming, logo, slogan, brand story, brand message, big idea, promotional videos, website, applications, etc.). Additionally, you are to explain its brand experience with a customer journey map. The presentation must...

Creative Brand Strategy Afsah Faheem (0334242) 27/08/2019 - 26/11/2019 (Week 4 - Week 5) Creative Brand Strategy: SWOT ANALYSIS LECTURES Week 4 17/09/2019 This week, we were given our new task which was as follows: You are to propose a cause/campaign/event you would like to brand and conduct an in depth study of the subject. Analyse the subject and its market looking at SWOT (strengths, weaknesses, opportunities and threats).  In addition, we had to list down the brand goals, brand objectives, mission and create a logo for our brand and give visual references for what the even would like.  Week 5 27/09/2019 This week, was presentation week and for my event, I created a Shakespeare Theatre Festival. INSTRUCTIONS FEEDBACK Week 5:  Mr.Harris told me my presentation was good and interesting and that he got to lear something new since he didn't really know about theatres or Shakespeare that much. He told me to add more visual reference to gi...

Advanced Interactive Design Afsah Faheem (0334242) 27/08/2019 - 26/11/2019 (Week 1 - Week 7) Advanced Interactive Design: Exercises LECTURES Week 1 29/09/2019 This class was our introduction class for this module and we were briefed about what we had to do for our project this semester and what we would learn. For this module, we will have to learn javascript, and adobe animate to create an interactive, digital story. INSTRUCTIONS EXERCISES Week 1 29/09/2019 Before starting with our exercises, Mr.Shamsul and Mr.Lun gave us a practice run of the adobe animate interface so we could familiarise ourselves with it. We were given the task to draw using the interface and to use the tools. 1.1 First attempt at drawing vase 1.2 Second attempt at drawing vase We were then given another practice run where we had to create a button and see how to change the colour of the button and familiarise ourselves some more with the interface.  1.3 We created boxes...