Creative Brand Strategy: Project 1B
Creative Brand Strategy
Afsah Faheem (0334242)
27/08/2019 - 26/11/2019 (Week 4 - Week 5)
Creative Brand Strategy: SWOT ANALYSIS
LECTURES
Week 4
17/09/2019
This week, we were given our new task which was as follows:
You are to propose a cause/campaign/event you would like to brand and conduct an in depth study of the subject. Analyse the subject and its market looking at SWOT (strengths, weaknesses, opportunities and threats). In addition, we had to list down the brand goals, brand objectives, mission and create a logo for our brand and give visual references for what the even would like.
Week 5
27/09/2019
This week, was presentation week and for my event, I created a Shakespeare Theatre Festival.
INSTRUCTIONS
FEEDBACK
Week 5: Mr.Harris told me my presentation was good and interesting and that he got to lear something new since he didn't really know about theatres or Shakespeare that much. He told me to add more visual reference to give a better idea for the event and the features.
REFLECTION
Week 4: From the moment we got assigned our task, I knew I wanted to do something Shakespeare. Through my design school, and branding experience, I like putting myself in situations which are a bit difficult and choosing Shakespeare proved to be a bit of a pickle. There are only a few Shakespeare Theatre Festivals and they are mostly aimed at Shakespeare Enthusiasts. For my presentation, I wanted to highlight that anyone could attend a Shakespeare Festival and I managed to do that with this presentation and had fun.
Week 5: After my feedback, I had to add visual references which proved to be a bit difficult since I had to find references which with the authenticity and theme of the Elizabethan Era.
Afsah Faheem (0334242)
27/08/2019 - 26/11/2019 (Week 4 - Week 5)
Creative Brand Strategy: SWOT ANALYSIS
LECTURES
Week 4
17/09/2019
This week, we were given our new task which was as follows:
You are to propose a cause/campaign/event you would like to brand and conduct an in depth study of the subject. Analyse the subject and its market looking at SWOT (strengths, weaknesses, opportunities and threats). In addition, we had to list down the brand goals, brand objectives, mission and create a logo for our brand and give visual references for what the even would like.
Week 5
27/09/2019
This week, was presentation week and for my event, I created a Shakespeare Theatre Festival.
INSTRUCTIONS
FEEDBACK
Week 5: Mr.Harris told me my presentation was good and interesting and that he got to lear something new since he didn't really know about theatres or Shakespeare that much. He told me to add more visual reference to give a better idea for the event and the features.
REFLECTION
Week 4: From the moment we got assigned our task, I knew I wanted to do something Shakespeare. Through my design school, and branding experience, I like putting myself in situations which are a bit difficult and choosing Shakespeare proved to be a bit of a pickle. There are only a few Shakespeare Theatre Festivals and they are mostly aimed at Shakespeare Enthusiasts. For my presentation, I wanted to highlight that anyone could attend a Shakespeare Festival and I managed to do that with this presentation and had fun.
Week 5: After my feedback, I had to add visual references which proved to be a bit difficult since I had to find references which with the authenticity and theme of the Elizabethan Era.
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