Creative Brand Strategy: Project 1A
Creative Brand Strategy
Afsah Faheem (0334242)
27/08/2019 - 26/11/2019 (Week 1 - Week 13)
Creative Brand Strategy
LECTURES
Week 1
27/09/2019
No lecture this week since we had no class.
Week 2
03/08/2019
This week, we had our first lecture and introduction with Mr.Harris. He gave us a background about himself and explained our assignments for this project. He then asked two fill out a worksheet which would help contribute to his research.
Week 3
10/08/2019
This week, we were given our first task which was Project 1A, where we had find a local event or campaign and analyse it. Our interactions were: you are to research and analyze a well-established cause/campaign/event branding as a case study. Identify the brand strategy supported with its brand identity (Naming, logo, slogan, brand story, brand message, big idea, promotional videos, website, applications, etc.). Additionally, you are to explain its brand experience with a customer journey map.
The presentation must be easy to understand, clean, clear and concise. Presentation will be organised individually.
Week 4
17/08/2019
This week, we presented our presentations. For my event, I chose to analyse the George Town Festival which happened in Penang.
INSTRUCTIONS
FEEDBACK
Week 4: After presenting my presentation, I was told that my slides were good but that I had to work on my presentation skills since I took a very long time and explained everything in a lot of detail when I could've added more visual references and just be to the point.
REFLECTION
Week 1: This week, since there was no class, I didn't really have any feelings for this class.
Week 2: This week, after meeting Mr.Harris and getting some idea of what we have to for this module, things felt like they shifted into place a bit more. So far, the module seems like it will be easier than the previous semesters' Brand Corporate Identity, but only time will tell.
Week 3:This week, was a bit stressful since as a foreigner, it was a bit to hard to find a local event that I could connect to and felt interesting in researching on. However, I managed to find an event that interested me. The way I work is that whatever I choose to research on, must be something that can catch my attention before anyone else because that's how I am able to analyse it 100% and the Georgetown Festival caught my attention.
Week 4: This week, was my first stressful week of this semester since presentations take the life out of me and when I'm nervous, I tend to talk fast and talk a lot which is what I ddi and it did not leave a good impression since it was my first presentation. However, for the next task I plan to overcome this fear or presenting.
Afsah Faheem (0334242)
27/08/2019 - 26/11/2019 (Week 1 - Week 13)
Creative Brand Strategy
LECTURES
Week 1
27/09/2019
No lecture this week since we had no class.
Week 2
03/08/2019
This week, we had our first lecture and introduction with Mr.Harris. He gave us a background about himself and explained our assignments for this project. He then asked two fill out a worksheet which would help contribute to his research.
Week 3
10/08/2019
This week, we were given our first task which was Project 1A, where we had find a local event or campaign and analyse it. Our interactions were: you are to research and analyze a well-established cause/campaign/event branding as a case study. Identify the brand strategy supported with its brand identity (Naming, logo, slogan, brand story, brand message, big idea, promotional videos, website, applications, etc.). Additionally, you are to explain its brand experience with a customer journey map.
The presentation must be easy to understand, clean, clear and concise. Presentation will be organised individually.
Week 4
17/08/2019
This week, we presented our presentations. For my event, I chose to analyse the George Town Festival which happened in Penang.
INSTRUCTIONS
FEEDBACK
Week 4: After presenting my presentation, I was told that my slides were good but that I had to work on my presentation skills since I took a very long time and explained everything in a lot of detail when I could've added more visual references and just be to the point.
REFLECTION
Week 1: This week, since there was no class, I didn't really have any feelings for this class.
Week 2: This week, after meeting Mr.Harris and getting some idea of what we have to for this module, things felt like they shifted into place a bit more. So far, the module seems like it will be easier than the previous semesters' Brand Corporate Identity, but only time will tell.
Week 3:This week, was a bit stressful since as a foreigner, it was a bit to hard to find a local event that I could connect to and felt interesting in researching on. However, I managed to find an event that interested me. The way I work is that whatever I choose to research on, must be something that can catch my attention before anyone else because that's how I am able to analyse it 100% and the Georgetown Festival caught my attention.
Week 4: This week, was my first stressful week of this semester since presentations take the life out of me and when I'm nervous, I tend to talk fast and talk a lot which is what I ddi and it did not leave a good impression since it was my first presentation. However, for the next task I plan to overcome this fear or presenting.
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