Afsah’s Block

Design Research Dissertation 07/05/19 - 04/06/19 (Week 11 - Week 14) Afsah Faheem (0334242) Design Research Dissertation: INSTRUCTIONS FINAL PROJECT Rationale and Justification of Chosen Journal 1.1 Justification 1.2 Research article chosen as reference 1.3 Final article adaptation FEEDBACK Week 12:  Start looking for journal articles to choose from for the final project

Design Research Dissertation 07/05/19 - 04/06/19 (Week 6 - Week 10) Afsah Faheem (0334242) Design Research Dissertation:  Complete Dissertation with Visual Design Publication INSTRUCTIONS PROJECT 2 After submitting our dissertation drafts, we had to create a layout for our dissertation books.. I wanted to create a very simple looking layout and started to design a character to help make the large body of text a bit more playful and to provide some visual relief for the readers' eyes. 1.1 Characters drawn v1 1.2 Characters drawn v2 1.3 Characters drawn v3 1.4 Dissertation layout without the characters 1.5 Final layout design (draft 1) 1.6 Final layout design FEEDBACK Week 8:  Layout is too simple and can be refined a bit more

Design Research Dissertation 02/04/19 - 07/04/19 (Week 1 - Week 7) Afsah Faheem (0334242) Design Research Dissertation: Draft Dissertation INSTRUCTIONS PROJECT 1 Week 1 This was our introductory class to the MIB and we were told how we had to compile our research from our previous module: Design Research Methodology into a dissertation publication. The specifics of the dissertation draft were given to us and Dr.Hayati told us to start by making our skeleton. For some recap, my research was about how packaging design effected consumers' decision making. 1.1 Compilation of the research from the last semester.  Week 2 Before starting with the skeleton, I started by looking into how to write literature reviews since that was more of my concern and began to write it. I split my literature review into three parts, each part would be consisting of two research articles that I had used in the previous semester when I researched about what elements influenced consumer...

Packaging and Merchandising Design 10/06/2019 - 08/07/2019 (Week 11 - Week 15) Afsah Faheem (0334242) Packaging and Merchandising Design: Final Project LECTURES Week 12 17/06/2019 INSTRUCTIONS FINAL PROJECT Week 11 Since I missed the first class for packaging this week, I took it upon myself to catch up instantly and consulted with my group member from interior architecture. After meeting with her, she explained her brand concept and told me she created a customised eye serum brand and wanted something where the customers would receive a goodie box on the opening day of the brand. 1.1 Fatin's sketches Week 12 This week I started designing and brainstorming for the packaging and merchandising before showing it to Mr.Shamsul. For the logo and the overall design, I wanted to create something that was almost abstractive but very simple at the same time.  I did this by drawing very simple fact shapes but without the whole face.  After that, ...

Brand Corporate Identity  10/06/19 - 26/06/19 (Week 11 - Week 13) Afsah Faheem (0334242) Brand Corporate Identity: Final Project INSTRUCTIONS BRAND RECAP For the final project, we were required to create a brand book, stationary and an application. The stationary consists of a letterhead, name card and envelope. For the application it was put o us what we wised to create but with the guidance of my lecturer I created button badges. To give a recap, my brand is a dragon adopting business called Anax. Logo Design: 1.1 Logo Design Logo Colours: 1.2 Logo colours Logo Typography: 1.3 Logo typography Brand Colours: 1.4 Brand Colours Brand Typography: 1.5 Brand Typography STATIONARY Name card: 2.1 Front and back of name card 2.2 Front and back of printed name card 2.3 Side by side of name card  Letterhead: 2.4 Front and back of letterhead (with text) 2.5 Front and back of letterhead (wit...