Brand Corporate Identity: Final Project
Brand Corporate Identity
10/06/19 - 26/06/19 (Week 11 - Week 13)
Afsah Faheem (0334242)
Brand Corporate Identity: Final Project
INSTRUCTIONS
BRAND RECAP
For the final project, we were required to create a brand book, stationary and an application. The stationary consists of a letterhead, name card and envelope. For the application it was put o us what we wised to create but with the guidance of my lecturer I created button badges.
To give a recap, my brand is a dragon adopting business called Anax.
Logo Design:
STATIONARY
Name card:
Letterhead:
Envelope:
Brand book:
BRAND VIDEO
To finish the project and our brands, we were asked to make a short promotional video or commercial for our brands.
REFLECTION
Throughout the final project, a lot of mock ups and a lot of refining and changing was made but the end product was worth it and seeing the brand come to life was extremely satisfying. For me, I'm quite proud of myself that I managed to create a brand that is totally fictional. Through this module, I was able to feed my fantasies and be the dragon farm owner I've always wanted to be. I shall confess that there were times where I cried because of the stress and because I thought I would not be able to pull through but towards the end I was able to finish all my work and that was the biggest relief along with the outcomes. The brand book was my favourite bit because in my head, its a symbol and an artefact of my first time designing a brand and it wasn't easy but I learnt many things. One of the things I learnt is that consistency is key in branding and that every tiny thing must be thought out to the tiniest detail before the idea is executed.
10/06/19 - 26/06/19 (Week 11 - Week 13)
Afsah Faheem (0334242)
Brand Corporate Identity: Final Project
INSTRUCTIONS
BRAND RECAP
For the final project, we were required to create a brand book, stationary and an application. The stationary consists of a letterhead, name card and envelope. For the application it was put o us what we wised to create but with the guidance of my lecturer I created button badges.
To give a recap, my brand is a dragon adopting business called Anax.
Logo Design:
1.1 Logo Design
Logo Colours:
1.2 Logo colours
Logo Typography:
1.3 Logo typography
Brand Colours:
1.4 Brand Colours
Brand Typography:
1.5 Brand Typography
STATIONARY
Name card:
2.1 Front and back of name card
2.2 Front and back of printed name card
2.3 Side by side of name card
Letterhead:
2.4 Front and back of letterhead (with text)
2.5 Front and back of letterhead (without the text)
2.6 Printed letterhead
2.7 Envelope
2.8 Printed envelope
2.9 PDF of brand book
Button Badges:
2.10 Button badges
2.11 Everything placed together
BRAND VIDEO
To finish the project and our brands, we were asked to make a short promotional video or commercial for our brands.
REFLECTION
Throughout the final project, a lot of mock ups and a lot of refining and changing was made but the end product was worth it and seeing the brand come to life was extremely satisfying. For me, I'm quite proud of myself that I managed to create a brand that is totally fictional. Through this module, I was able to feed my fantasies and be the dragon farm owner I've always wanted to be. I shall confess that there were times where I cried because of the stress and because I thought I would not be able to pull through but towards the end I was able to finish all my work and that was the biggest relief along with the outcomes. The brand book was my favourite bit because in my head, its a symbol and an artefact of my first time designing a brand and it wasn't easy but I learnt many things. One of the things I learnt is that consistency is key in branding and that every tiny thing must be thought out to the tiniest detail before the idea is executed.
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