Creative Brand Strategy: Final Project
Creative Brand Strategy
Afsah Faheem (0334242)
27/08/2019 - 26/11/2019 (Week 1 - Week 13)
Creative Brand Strategy
LECTURES
Week 5
27/09/2019
This week, after seeing our final project from our brand corporate identity, Mr.Harris gave us advice and told us to start thinking about our brand campaigns.
Week 6
This week, after seeing our work, Mr.Harris asked us to start working on our brand identity.
Week 7
This week, after getting Mr.Harris' approval, we were told that we had to finish our brand identity by next week.
Week 8
This week, we were asked to start making our mock ups and were given an explanation on how to create our mock ups.
Week 9
This week, we were asked to continue working on our mock ups and have them all ready by next week.
INSTRUCTIONS
PROJECT
Week 6
This week, I started working on the logo for the more realistic version of my dragon brand. Instead of using dragons, I used bearded dragons which are a type of lizard.
1.1 New Logos for the new bearded dragon brand.
1.2 New brief for the new brand
Week 9
This week, I worked on refining my logo and started creating my posters as well as other merchandise mock ups.
Week 11
After getting my approval for the posters I started working on the other advertising mock ups and my brand stationary.
Week 12
This week, Mr.Harris asked me to make my posters interactive since the unique selling point of my brand is that the performances are interactive. What this means is that imagine you are watching a Midsummer Nights Dream play and when Puck sprinkles the secret flower of love onto the eyes of the characters, you will feel it being sprinkled into your eyes. How? Well that is a brand secret. I also worked enemy ticket this week.
Week 13
This week I worked on my brochure, brand book as well as brand video.
6.2 Brand Video
Week 14
7.1 Compilation of all mock ups
FEEDBACK
Week 5
After seeing my brand from last semester which was a dragon adoption business, Mr.Harris asked me to change it to something more realistic since he his vision for the final object is to create an event that will be able to attract clients after I graduate.
Week 6
After seeing my work, Mr.Harris looked up some online shops to see if they sold bearded dragons but I did not get much feedback. At the end of my feedback, I asked if I could change my topic to the topic I used for my Project 1B.
Week 7
This week, Mr.Harris told me to work on my brand identity and have it all finished by next week. He also told me to start thinking about what kind of merchandise I would want for my campaign
Week 8
This week, I was asked to change my logo a bit in a way where the quill would be smaller and the text would be bigger. He also told me to start on my mock ups.
Week 9
I was told to work on the rest of my mock ups and to change the layout of my posters a bit.
Week 10
No feedback since I didn't go to university.
Week 11
After seeing my billboards and business card, I was asked to continue on.
Week 12
This week I was told to start working on my brand book and to get my brochure do e since I hadn't done it yet and was told to speed up.
Week 13
I was told that I could keep my brand book red since it went with my brand colours.
REFLECTION
Afsah Faheem (0334242)
27/08/2019 - 26/11/2019 (Week 1 - Week 13)
Creative Brand Strategy
LECTURES
Week 5
27/09/2019
This week, after seeing our final project from our brand corporate identity, Mr.Harris gave us advice and told us to start thinking about our brand campaigns.
Week 6
This week, after seeing our work, Mr.Harris asked us to start working on our brand identity.
Week 7
This week, after getting Mr.Harris' approval, we were told that we had to finish our brand identity by next week.
Week 8
This week, we were asked to start making our mock ups and were given an explanation on how to create our mock ups.
Week 9
This week, we were asked to continue working on our mock ups and have them all ready by next week.
INSTRUCTIONS
PROJECT
Week 6
This week, I started working on the logo for the more realistic version of my dragon brand. Instead of using dragons, I used bearded dragons which are a type of lizard.
1.1 New Logos for the new bearded dragon brand.
Week 7
This week, I showed my slides for my new idea, which is a theatre festival which focuses mainly on Shakespeare. This idea was the same one I pitched in for my project 1B.
Week 8
This week, I showed my logo and potential merchandise options for the campaign.
1.3 Logo
Week 9
This week, I worked on refining my logo and started creating my posters as well as other merchandise mock ups.
1.4 Updated logo
1.5 Posters
1.6 Tote bag
1.7 T shirts
1.8 Mugs
1.9 Light box
Week 10
This week, I did not go to class but continued working on my mock ups from home. The first order of business was to fix my posters.
2.1 Final Posters
After getting my approval for the posters I started working on the other advertising mock ups and my brand stationary.
3.1 Flyers
3.2 Billboards
3.3 Business Card
3.4 Letterhead
3.5 Envelope
This week, Mr.Harris asked me to make my posters interactive since the unique selling point of my brand is that the performances are interactive. What this means is that imagine you are watching a Midsummer Nights Dream play and when Puck sprinkles the secret flower of love onto the eyes of the characters, you will feel it being sprinkled into your eyes. How? Well that is a brand secret. I also worked enemy ticket this week.
4.1 Animated Posters
4.2 For the tickets i wanted a raffle ticket ship to portray the 16th century and to give it a more Elizabethan Era like feel
Week 13
This week I worked on my brochure, brand book as well as brand video.
5.1 Brochure
5.2 Brand book mock up
6.1 Brand boom PDF
6.2 Brand Video
Week 14
7.1 Compilation of all mock ups
Week 5
After seeing my brand from last semester which was a dragon adoption business, Mr.Harris asked me to change it to something more realistic since he his vision for the final object is to create an event that will be able to attract clients after I graduate.
Week 6
After seeing my work, Mr.Harris looked up some online shops to see if they sold bearded dragons but I did not get much feedback. At the end of my feedback, I asked if I could change my topic to the topic I used for my Project 1B.
Week 7
This week, Mr.Harris told me to work on my brand identity and have it all finished by next week. He also told me to start thinking about what kind of merchandise I would want for my campaign
Week 8
This week, I was asked to change my logo a bit in a way where the quill would be smaller and the text would be bigger. He also told me to start on my mock ups.
Week 9
I was told to work on the rest of my mock ups and to change the layout of my posters a bit.
Week 10
No feedback since I didn't go to university.
Week 11
After seeing my billboards and business card, I was asked to continue on.
Week 12
This week I was told to start working on my brand book and to get my brochure do e since I hadn't done it yet and was told to speed up.
Week 13
I was told that I could keep my brand book red since it went with my brand colours.
REFLECTION
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