Digital and Social Communication: Project 2

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Digital and Social Communication
Afsah Faheem (0334242)
27/08/2019 - 26/11/2019 (Week 6 - Week 7)
Digital and Social Communication: Persona Building
LECTURES

Week 6
04/10/2019
This week, we went to Growth Ops to learn more about how to build personas and what the personas will be used for and why they are so important. After our meeting, we understood why we had to build the personas since they would give us a clearer understanding for when we had to start designing the concept for our final task.

Week 7
11/10/2019
This week in class, we focused on designing our personas and asked Mr.Asrival if we were confused somewhere or if needed help in building the personas. We created a questionnaire and sent that out so we could gather intel for our personas before we started building them.

 Week 8
18/10/2019
This week, we presented our persona building to the digital marketing team at Taylor's.

INSTRUCTIONS

FEEDBACK

Week 8: After presenting o the digital marketing team, they told us to add a persona for the researcher persona since we had missed out on that but apart from that we were good to go.

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