Digital and Social Media: Project 1
Digital & Social Media Communication
13/09/19 - 20/09/19 (Week 3 - Week 4)
Afsah Faheem (0334242)
Digital & Social Media Communication: Adobe Analytics
LECTURES
Week 1
30/09/2019
Today was our first class, and we were given a lecturer about data and the different types of data and how to collect these types of data. Apart from that, we were asked to look up about strategy designers and give a short presentation about them.
Week 2
06/09/2019
This week we were given a lecture on web analytics and what they were.
What is web analytics?
Web analytics of processing who visits and information about the audience.
Indicators:
-Where the user entered
-What path was followed
-What device they used.
-What content the user engaged with.
-What was the referring platform used to land on the site.
Social Media:
-Uses qualitative and qualitative data to guide content creation and creative design.
-Social media analytics is the process of collecting data from relevant social media sites and evaluating that data to make an informed decision.
Social Media Indicators:-
-Audience interests.
-Audience Retention (how appealing is your content)
-Audience Intention
-Audience Conversion.
INSTRUCTIONS
PROJECT 1

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