Digital and Social Media Communication: Project 3

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Digital and Social Communication
Afsah Faheem (0334242)
27/08/2019 - 26/11/2019 (Week 8 - Week 10)
Digital and Social Communication: The Four Lenses
LECTURES

Week 8
18/10/2019
This week, we were given a briefing on the four lenses and what they are and what each of them do. The four lenses are: category, company, competitor and culture. Our task was to apply each of the four lenses to Taylors.

Week 9
25/10/2019
When we went to Growth Ops, they helped us come up with an empathy mapping using the Four Lenses and helped us understand what we had to look for in the four lenses.

Week 10
01/11/2019
INSTRUCTIONS


REFLECTION

 Week 8: When we were first briefed, everything made sense but in a very confusing manner since w had to relate the lenses back to Taylors. I was in charge of culture and at first I was very confused because many things that fall under culture aren't related to the university but factors that are taken into consideration before and after university

 Week 9: This week, Mr.Asrival looked at our progress and gave us some pointers such as the fourth industrial revolution which made things click and suddenly, I knew how to phrase the culture bit. After understanding and getting an idea of how to phrase it, I was good to go and understood.

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