Afsah’s Block

Digital & Social Media Communication  13/09/19 - 20/09/19 (Week 3 - Week 4) Afsah Faheem (0334242) Digital & Social Media Communication:  Adobe Analytics LECTURES Week 1 30/09/2019 Today was our first class, and we were given a lecturer about data and the different types of data and how to collect these types of data. Apart from that, we were asked to look up about strategy designers and give a short presentation about them. Week 2 06/09/2019 This week we were given a lecture on web analytics and what they were. What is web analytics? Web analytics of processing who visits and information about the audience.  Indicators: -Where the user entered -What path was followed -What device they used. -What content the user engaged with. -What was the referring platform used to land on the site.  Social Media: -Uses qualitative and qualitative data to guide content creation and creative design.  -Social media ana...

Minor Project Afsah Faheem (0334242) 26/08/2019 - 07/10/2019 (Week 1 to Week 14) Minor Project: Earth Ships and Build for Tomorrow LECTURES Lecture 1 26/08/2019 For our first class this semester, we were asked to look up two terms: social entrepreneurship and earth-ships. Social entrepreneurship is when a person or organisation creates a business or product for the sake of helping the general public and environment. An earth-ship is solar panel home made out of reused and recyclable materials such as tyres, sand bags and discard glass. The earth-ship is Malaysia was built to help aid the temuan people of the orang asli tribe. For our first task, we were split into groups and asked to present about social entrepreneurship and earth-ships. Lecture 2 02/09/2019 After this week, we began updating our progress into a progress sheet that Mr .Mike had given to us. Our task for this module was to come up with a campaign for Build for Tomorrow and help them design this c...

Digital and Social Communication Afsah Faheem (0334242) 27/08/2019 - 26/11/2019 (Week 14 - Week 15) Digital and Social Communication: Final Project LECTURES Week 14 29/11/2019 This week we were briefed on our final which was to look back at our personas and our four lenses before we analysed the current Taylors website and pointed out what bits of it could be changed and approved. We split the work up in the ways that I would be handling the analytics, Summaiya would be analysing the current Taylors website and Kitty and Xiao shi would be designing what the improved version of the website would look like. Week 15 05/12/2019 1.2 Final Slides REFLECTION Week 15: This module all in all showed a different side of design. It showed how other factors apart from design can be more important such as numbers, feelings and ideation. This module shows that having a pretty looking design is not everything because if the content is not there, then the purpose of your design...

Advanced Interactive Afsah Faheem (0334242) 10/10/2019 - 28/11/2019 (Week 7 - Week 14) Advanced Interactive Design: DESIGN PROCESS Week 7 - Week 12 The first course of action was to start illustrating my assets for my horror folklore. 1.1 Portal to the unknown 1.2 Falling down 1.3 Parallels 1.4 Hallway 1.5 Hands reaching out 1.6 The Djinn holding down the person in terror 1.7 Silhouette of lady 1.8 In bed 1.9 Fire Creature 1.10 Silhouette of djinn 1.11 Growing up 1.12 Over view of workspace 1.13 Colour Palettes (but the colours were later changed in illustrator)  After the assets were done, the difficult bit came: the animation. I knew I wanted a fade in fade out kind of animation but didn't know about the interface. That was until Mr.Shamsul showed me this example where you clicked a button which took you to the next scene and that worked out for me. 1.14 First frame on Adobe Anima...

Digital and Social Communication Afsah Faheem (0334242) 27/08/2019 - 26/11/2019 (Week 8 - Week 10) Digital and Social Communication: The Four Lenses LECTURES Week 8 18/10/2019 This week, we were given a briefing on the four lenses and what they are and what each of them do. The four lenses are: category, company, competitor and culture. Our task was to apply each of the four lenses to Taylors. Week 9 25/10/2019 When we went to Growth Ops, they helped us come up with an empathy mapping using the Four Lenses and helped us understand what we had to look for in the four lenses. Week 10 01/11/2019 INSTRUCTIONS REFLECTION Week 8: When we were first briefed, everything made sense but in a very confusing manner since w had to relate the lenses back to Taylors. I was in charge of culture and at first I was very confused because many things that fall under culture aren't related to the university but factors that are taken into consideration before and ...

Advanced Interactive Design Afsah Faheem (0334242) 27/08/2019 - 26/11/2019 (Week 1 - Week 7) Advanced Interactive Design: Proposal INSTRUCTIONS Week 1 We were told that there was only one project which would be split into the proposal and the final outcome. We were shown an example of what our final project had to be like. We were told to find a folklore that we would use for this project. Week 2 This week, I showed Mr.Lun my folklore which was a Pakistani folklore of the Mughal descent but we told me to find a different one since neither he nor I could think of a way to animate the story in an interactive way. Week 3 This week, I showed Mr.Shamsul and Mr.Lun another folklore which was a japanese one but Mr.Shamsul realised I wasn't as drawn to the folklore and after brain storming, he allowed me to write my own story for a folk creature. Week 4 This week, I worked on writing a story for the folk creature. The creature I wished to write my folklore st...

Digital and Social Communication Afsah Faheem (0334242) 27/08/2019 - 26/11/2019 (Week 6 - Week 7) Digital and Social Communication: Persona Building LECTURES Week 6 04/10/2019 This week, we went to Growth Ops to learn more about how to build personas and what the personas will be used for and why they are so important. After our meeting, we understood why we had to build the personas since they would give us a clearer understanding for when we had to start designing the concept for our final task. Week 7 11/10/2019 This week in class, we focused on designing our personas and asked Mr.Asrival if we were confused somewhere or if needed help in building the personas. We created a questionnaire and sent that out so we could gather intel for our personas before we started building them. Week 8 18/10/2019 This week, we presented our persona building to the digital marketing team at Taylor's. INSTRUCTIONS FEEDBACK Week 8:  After presenting o the digital mar...

Creative Brand Strategy Afsah Faheem (0334242) 27/08/2019 - 26/11/2019 (Week 5 - Week 9) Creative Brand Strategy: Project 2 INSTRUCTIONS Logo Compilation

Creative Brand Strategy Afsah Faheem (0334242) 27/08/2019 - 26/11/2019 (Week 1 - Week 13) Creative Brand Strategy LECTURES Week 5 27/09/2019 This week, after seeing our final project from our brand corporate identity, Mr.Harris gave us advice and told us to start thinking about our brand campaigns. Week 6 This week, after seeing our work, Mr.Harris asked us to start working on our brand identity. Week 7 This week, after getting Mr.Harris' approval, we were told that we had to finish our brand identity by next week. Week 8 This week, we were asked to start making our mock ups and were given an explanation on how to create our mock ups. Week 9 This week, we were asked to continue working on our mock ups and have them all ready by next week. INSTRUCTIONS PROJECT  Week 6 This week, I started working on the logo for the more realistic version of my dragon brand. Instead of using dragons, I used bearded dragons which are a type of lizard. ...